Why Focus Groups?

RiskStrat Advisory can host your next focus group with security leaders - a small, moderated group discussion used to gather feedback, opinions, and insights on a particular topic, product, service, or concept. Typically composed of 6-10 participants, our focus groups are led by Bob Bragdon who guides the conversation to explore participants' insights into an area of your interest. The interactive nature of a focus group allows participants to build on each other’s comments, often leading to richer and more nuanced feedback than a survey or interview might provide.

Conducting a focus group is valuable for several reasons:
1.	In-Depth Insights: Focus groups allow you to dive deep into participants' thoughts, feelings, and motivations.
2.	Direct Feedback on Products or Ideas: They provide immediate reactions to new products, services, or concepts, helping you to understand potential appeal, issues, or improvements.
3.	Understanding Group Dynamics: Observing how the participants discuss and influence each other can offer insights into social factors and perceptions.
4.	Identifying Trends and Preferences: Focus groups help identify emerging trends, preferences, and cultural shifts.
5.	Validating Assumptions: They can confirm or challenge existing assumptions, reducing the risk of costly missteps by testing ideas before full-scale rollout.

Virtual focus groups have become an increasingly popular tool for gathering feedback and insights, especially as remote communication tools have evolved.

For more information on Virtual Focus Groups, contact us.