Helping your business understand and engage with security buyers
GoToMarket Consulting
CISOs, CSOs, and other security leaders are arguably the most difficult audience to engage with across technology. Operating under enormous pressures in challenging risk and operating environments they are chronically understaffed, under-resourced, and often under-appreciated given the critical role that they play in keeping their organizations secure. More than any other role they rely heavily upon their peers to determine what best practices are, to understand where their next challenges will merge from, and which solutions providers to work with.
Over the years research has consistently shown that this audience relies heavily upon trusted third parties for affirmation of their purchasing decisions. That's what makes navigating this critical audience such a challenge for marketing and sales...they aren't see as trusted partners.
For more than 20 years Bob Bragdon has built a trusted brand that these security leaders rely upon, and he has helped hundreds of security solutions providers to navigate their go to market strategies giving them an advantage over their competitors.
If your organization needs assistance in developing or fine-tuning its go to market strategy, RiskStrat Advisory may be able to help.
Over the years research has consistently shown that this audience relies heavily upon trusted third parties for affirmation of their purchasing decisions. That's what makes navigating this critical audience such a challenge for marketing and sales...they aren't see as trusted partners.
For more than 20 years Bob Bragdon has built a trusted brand that these security leaders rely upon, and he has helped hundreds of security solutions providers to navigate their go to market strategies giving them an advantage over their competitors.
If your organization needs assistance in developing or fine-tuning its go to market strategy, RiskStrat Advisory may be able to help.